Ghana’s top beverage producing company, Kasapreko Company Limited, Thursday unveiled popular Ghanaian dancehall musician, Charles Nii Armah Mensah known in showbiz as Shatta Wale, as the brand ambassador for its Storm Energy Drink.
The unveiling ceremony which was held in a charged atmosphere at the Achimota Retail Centre saw thousands of fans of the ‘Kakai’ hit maker trooping the venue just to catch a glimpse of their ‘superstar’ as well as get selfie opportunities with him.
Samples of the Storm Energy Drink were made available for the excitedly charged fans to gulp down their worn-out throats following hours shouting ‘Wale,’ ‘Wale,’ ‘Wale.’
In a short speech to announce the partnership, the Managing Director of Kasapreko Company Limited, Richard Adjei said Shatta Wale was selected as the brand ambassador for the Storm energy drink because he embodied key attributes of the Energy Drink – innovation and creativity, authenticity, passion, energetic, originality and determination.
“Shatta is authentic, original and has stayed true to his roots – from his first song, it was obvious he is creative and innovative and has passion for the music industry, he has developed a niche in the music industry for himself and has worked hard to attain the success he has achieved so far, which is admirable,” Mr Adjei said.
On his part, Shatta Wale declared that he had always been looking forward to working with great Ghanaian companies like Kasapreko.
“When I heard Storm Energy Drink and the slogan accompanying it…I told myself that these are the people I should be working with,” he said.
He pledged to work “diligently to promote the success of Storm Energy Drink and the company Kasapreko.”