Popular Ghanaian music promoter Sadick Assah has expressed concern over the poor booking systems in the Ghanaian showbiz industry, a situation he added, makes many artistes susceptible to scams.
In a move to address some of these prevailing challenges, the CEO of Sleeky Promotions, has introduced a first class online booking platform for musicians in Ghana.
Mr. Assah in an interview with Obimanso Radio, a radio station based in Georgia Atlanta, lamented the hustle and bustle musicians go through before closing deals with potential clients, hence his resolve to launch his online booking system.
According to him, the flexible nature of his platform would help sanitize promotions, bookings etc to make it much easier for promoters to link up with artistes.
“The platform offers strategies that are mutually beneficial to both musicians and promoters and has been enhanced to eliminate scam and check fraudsters who hack social media to impersonate musicians and other creative artistes online,” he added.
Mr. Assah has worked with the likes of Shatta Wale, Stay Jay, VVIP and a host of others.