Sylvester Phish, a personal planning expert says dancehall artiste Shatta Wale is losing his sense of essence as an artiste. He advised the reigning artiste of the year that aside working on his personality brand, he should also pay attention to his ethical brand because both are equally important for his success. He added that the “Dancehall Commando” hitmaker needs inherent ethic.
“When you are in such a position, your consumers listen to you because they trust you”
The CEO/MD of GeNeric 7 Consult International and an expert in branding said a time will come where people will lose trust in Shatta Wale. According to him, a time will come where people will no longer take him serious because he has broken certain fundamental human rights.
Sylvester Phish said this in an interview with Nana Mensah on XFM in Accra.