Organizer of ‘One Africa Music Festival‘ has apologized to Ghanaian rapper, Sarkodie for the latter’s inability to perform at a recent event in Dubai.
In a message post on Instagram Wednesday, Paul O, owner of organizing body, Upfront & Personal wrote that he and his team “regret” that they missed out on Sarkodie’s performance because of “management miscommunication.”
Read his full message below.
“On November 16, 2017, One Africa Global (OAG), held the fifth installment of the One Africa Music Fest (OAMF) in Dubai, thanks to Pepsi, the Dubai Tourism Board and our other sponsors it turned out to be a hugely successful event that was enjoyed by a sold out crowd at the Madinat Jumeriah, and was also live streamed to millions of fans around the world.
As we continue to build our brand, we hold ourselves accountable to the highest esteem of professionalism and integrity to both our fans and artists and will continue to reach across all cultures, boundaries and understandings that collectively form One Africa.
At the same time we call on all performing artists and fans alike to embrace that they appear as ambassadors of our culture and genre of music, and as such they must equally be held accountable for their behavior when attending one of our events, especially with regards to artists who are judged not only in their individual capacity but also on the actions and inactions of their entourage. The irony being no matter how well behaved an artist is, if a member of your entourage acts up the law, the press and the media only know you (the artist). We full heartedly thank all the artists that performed at OAMF Dubai.
However we would like to offer our sincerest apologies to Sarkodie, his team and all his fans that came out to see him, due to management miscommunication, that led to him not performing and we regret that we missed out on his performance.
We at OAG are personally accountable on delivering on all our commitments, and as such take it to heart when commitments are not fulfilled to either the artist or the fans. As we continue to improve our platform and the experience shared by the artist and fans our goals remain undeterred bringing Afrobeats enthusiasts under one roof, one shared love, one family, One Africa.
Sarkodie was one of the artistes scheduled to perform at the Dubai edition of One Africa Music Festival on November 16, 2017.
The rapper and his team arrived in the country a day ahead of the concert but he didn’t perform during the event. Persons at the event venue attributed the rapper’s decision to disrespect by the organizers, and also backstage scuffle.
The rapper apologized to his fans on Twitter for his inability to perform without stating the specific reason.